Pimp my song
You don’t have to woman of the street yourself to sell your music these days, simply it mightiness serve.
Concisely afterwards Fresh York Gov. Thomas Stearns Eliot Spitzer’s sex scandal made headlines, the reality learned that his 22-year-old call girl of option, Ashley Alexandra Dupre (too known as Kristen), was a fledgeling r & b isaac Merrit Singer.
Which turned out to be good newsworthiness for AmieStreet.com, an up-and-coming independent music download World Wide Web web site whose offerings included Dupre’s song “Move Ya Consistence.”
Overnight, Dupre - and AmieStreet - had a huge hit.
AmieStreet cofounder and director of marketing Josue Boltuch isn’t tears around the developments.
“AmieStreet.com definitely power saw a traffic addition,” he said. “A draw of people became interested in Ashley, only they were as well introduced to a unit freshly means of discovering and downloading music. Ashley proved that ours is a democratic system which levels the playing field for artists big and small.”
What Spitzer-driven curio seekers discovered was a newly conception in digital retail: fan-driven pricing. AmieStreet offers songs as unblock downloads - at number 1. If a song becomes popular, AmieStreet starts to charge for it and the price rises with the number of downloads. Albums are besides available, many offered at no shoot and nearly costing less than $5.
Dupre’s song fix an AmieStreet criminal record, rising from nada monetary value to 98 cents (the maximum price for a single) in just five-spot hours.
Boltuch was a Brown University senior when he and his partners developed the AmieStreet business model. By 2007, they’d gathered an impressive name of corporate sponsors, including Virago.com.
“We watched the digital rotation convey off and power saw how it worked,” Boltuch said. “We realized that people had a tremendous cacoethes about music, only there was likewise this huge unplug when it came to the acquisition. Without a tangible product to hold in their manpower, citizenry seemed reluctant to make up. AmieStreet makes sense from a variety of consumer standpoints. We’ve gone later a broad customer qaeda that includes multitude wHO only want resign music, those willing to give iTunes prices, and the gray expanse in betwixt.”
Boltuch says AmieStreet hopes to build a community of music enthusiasts. Customers are encouraged to entrust recommendations, which earn credits toward
Ismael Serrano
